The traditional approach to sales enablement is just plain broken. If you are responsible for sales enablement in your company, you need to think and act differently. In this ebook, I share a more effective approach, one I learned by trial and error during 20 years of supporting sales teams.
Praise for The New Rules of Sales Enablement
“The lone cowboy gunning for deals just isn't as successful these days. The New Rules of Sales Enablement shows you everything you need to create a sophisticated modern selling machine.”
--DAVID MEERMAN SCOTT
Bestselling Author of The New Rules Of Marketing & PR
“I know Jeff…he’s a smart guy with loads of practical insight into how sales and marketing can work together better. In his book, he compellingly argues that marketers should abandon old ways of thinking about the content they produce. Instead, they should focus on developing content that helps salespeople have conversations that advance customers through the buying process.”
--LAURA RAMOS
VP and Principal Analyst, Forrester Research
“I just read Jeff Ernst’s new ebook “The New Rules of Sales Enablement”. I laughed and I groaned, but mostly I connected with the stories of how many marketers create a freighter full of sales tools and marketing collateral that get stuffed into a “sales portal” never to see the light of day. If you are a product marketing manager responsible for product launch, chances are high that part of your launch responsibilities will include sales enablement. Make “The New Rules of Sales Enablement” part of your launch arsenal.”
--DAVE DANIELS
Launch Clinic blog, Pragmatic Marketing
“Last week I came across the e-book, The New Rules of Sales Enablement by Jeff Ernst. The e-book is focused on sales, but it is a great read for any B2B marketer who works with a sales team. I worked with sales for years, so I was constantly nodding my head in agreement with so many of Ernst's points. The issues he posed resonated with me--and I'm guessing they'll resonate with many of you as well.”
--MICHELE LINN
Savvy B2B Marketing
“We need to rethink sales enablement as something other than a one-way deposit of sales tools in a portal. This point was really driven home for me in the eBook: The New Rules of Sales Enablement from Jeff Ernst. I highly recommend you take a moment and download the ebook now. Print it out, bring it along for on-plane reading, mark it up, but most importantly really think about how what these new rules mean for your team & your organization. I know I certainly am. “
-- MATT BERTUZZI
The Bridge Group Inc.
“Our CEO and fellow B2B Lead blogger, just happened to forward me a very timely new eBook, The New Rules of Sales Enablement, by Jeff Ernst. Our goal both in Marketing and Sales is to create conversations and not just to push a bunch of information at our prospects. This is just the tip of the iceberg on the great ideas presented in this eBook. There’s no way I could cover everything you should know. Download your own copy now. It’s worth your time and effort to read this one.”
-- AMY HAWTHORNE
The B2B Lead, a ReachForce blog
“The eBook describes the disconnect between sales tools and the people who use them. It challenges conventional wisdom of what marketers and execs think salespeople need. If you're responsible for sales tools, you should definitely read this.”
--STEVE JOHNSON
ProductMarketing.com
“Having been in both Sales and Marketing, I agreed with much of Jeff Ernst's "New Rules". I think he mentioned on his site that he put it together in just one day, but there is a career's worth of experience packed into the ebook. Definitely worth a read.”
--DAVE SOHIGIAN
Marketing Consultant, Saffron Technology
