Look online today about how search engines treat links pointed to your site and you will find that there’s a lot of opinions on the matter. Most of them will not give you an honest answer. In fact, you will find that the majority of search engines treat links in a negative manner, then come out to say that they don’t do that, and of course the whole time there is a huge debate as to whether or not any of this works for seo. Search engine optimization is not the same like math or any other scripting languages. When you are writing script in C++ or anything like that, you will find that there are strict rules and regulations as to what you need to put in place to build a page. A site will not be able to gain leverage if you are outside of the code structure. SEO is not like that.
The biggest mistake you can make when working with optimization is defining it the wrong way. A lot of pages are defined by their work in regards to indexing and ranking within search engines. The problem becomes a matter of defining things wrong and that’s why links get such a bad rap at times. If you want to rank high, you will need to come to terms with what works as a back link and what doesn’t work. The items that work are often times relegated to natural, organic link placements. These are hard to come by if you are trying to work solely with content.
Content marketing is not just text, articles, or anything like that. It’s a combination of things, and the more you learn about how content works to build your traffic, the more you will be able to work with the right links. In fact, understanding the right linking strategy is a matter of hiring a professional. Professional seo firms will be able to link you with networks that they know are in good standing with every major search engine. If a site is not standing well, and is linking out for profit or for unnatural reasons, the rankings of their page will hurt and they’ll see a major decline over time.
Most websites don’t know what to do with link generation ideas. The reason why it’s so confusing is simple, SEO are opinions on the matter and services that make great promises. Look up link buying strategies and you will find that there are a lot of places that you can buy links from high page rank sites straight-out. It’s for this reason that search engines don’t love links straightway, they love the high quality ones even if they won’t admit it. If a search company comes out to say that they rank pages higher based on recommendations and links, people would game the system fast.
The best example of all of this is in regards to article marketing. In the past, you could buy a lot of articles and place them all over the web and gain a great deal of market share. It was so rampant, that search engines stopped ranking sites that were doing this because the “gaming” of the system had turned otherwise good sites into farms for duplicate, and less than grand content. When these pages were getting updated with lackluster content, traffic stopped flowing and that’s the most important part of moving forward with links and seo to begin with.
There worse thing that can happen to your page is simply getting ignored. If you worked really hard to build your site and no one is coming to see it, then what’s the point? It’s that type of hardships that has many people looking confused at links. Search engines only approve the natural, good kinds, and those are hardest to generate.