Does this sound familiar?
- You want your sales reps selling value rather than features and functions.
- Your reps are wasting too much time making up their own sales materials, because they don't find value in what they get from marketing.
- Your marketing folks keep pumping out new tools that the sales team doesn't use.
- You've got sales portals stuffed with so much content that the sales people are overwhelmed, and the owners can't keep it up to date.
You're not alone, most companies are in the same boat. Sales Enablement is not about collateral, its about ensuring your sales reps can have the valuable conversations that inspire buyers to move forward with you. These conversations need to center around the issues the buyer is struggling with, and how your product or service can make those issues go away.
In my New Rules of Sales Enablement Workshop, we'll bring your key stakeholders from sales, marketing, and products into the same room for half a day to:
- Introduce the New Rules of Sales Enablement and why they work.
- Assess your current sales enablement activities and priorities against The New Rules.
- Debate what it is your sales people really need to succeed.
- Identify and start to outline a set of playbooks to guide the behavior of your sales people.
After completing the workshop, your sales and marketing teams will be better aligned around what's really needed to enable sales, and how to organize your efforts and resources to be much more effective.
To learn more about the New Rules of Sales Enablement Workshop or to schedule one for your company, contact me at 978.460.1344 or jeff@jeffernst.com.
