It happens more than you may realize, great content is published online and no one knows it. Many people scoff at the notion, but when it happens to you, it’s no joke. If you find yourself having a hard time getting noticed on the web and you swear that you have the best content possible, then something is wrong with your site. Great content doesn’t get ignored, it shines, it drives the point home that seo works, and it can make or break your site’s overall market share. The problem becomes a matter of writing a checklist and then knocking down the boxes to ensure that you’re moving forward with the right implementation strategy. It’s there that you will either find greatness or your site will drop out of the annals of search results. Take a look at the following pieces to your overall site and see if you’re missing out on something that is causing your site to get ignored.
The first thing that you need to look into is whether or not you have the code for webmaster tools installed. If these elements aren’t installed on your page, you will end up losing out in the long term. You want to gain leverage online with the right protocol in place and that means that you need to add this line of code to your site. Every major search engine has a tool kit in this regards, and it will help you gain indexing faster. If you don’t claim your site or you don’t login to get this code, you may end up getting ignored over time. This happens to a lot of sites, so don’t feel bad.
Duplicate Phrasing and Similar Sounding Ideas
If you’re posting great content and you’re getting it from a writer, double check on their work. You will find that some notorious writers online will give you PLR or duplicate content because they know they can get away with it. There are a lot of well-meaning websites that end up posting and publishing content that has been published one hundred times before. By the time you realize that you’ve been had, the writer has already moved on to another client. This happens more than you think, so make sure that you are looking over what is handed to you and publish only things that are unique overall.
Link To Authority Pages That You Reference
If you are publishing content that is using knowledge or information that is not commonplace, link to an authority site. Whether it’s an encyclopedia or something similar, make sure that you are linking to places that are authoritative in the information that you are using. If you do not do this, your site will be pegged as shallow or without merit and that’s not a good thing. Focus on managing your pages better, and linking to authority modules, it will pay off in the long term, guaranteed.
Keep publishing great content. If your site is not that old and you have great content, just keep publishing it. The more you publish great, thought provoking items, the better chances you will have to gain market share over time. Do not feel that you can do this without implementing several things, as you need more than just a few things overall to gain focus on the future of your site. If you want traffic, chase it with great content and don’t let up. If you let up you will end up missing out on a lot of elements that are meant to give you a leg up on the competition. Great content may get ignored a great deal, but those that continue to push forward will find that search engines take note in time.